Here's the power of network effects in action:
Traditional Random Outreach:
- Connection Rate: 15-20%
- Network Growth: Linear and slow
- Quality: Low (strangers with no context)
Second-Degree Strategy:
- Connection Rate: 50%+ (proven results)
- Network Growth: Exponential
- Quality: High (mutual connections provide context)
The Exponential Effect:
- Connect with 10 founders → Their networks (avg. 2,000 connections each) = 20,000 new second-degree connections
- Next month: Target from this pool of 20,000 warm prospects
- Result: Your targeting pool grows exponentially with each connection