If you’d like to schedule a chat to discuss your current of future campaigns, you can do so here!
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Before you spend a single dollar, let's be honest about whether this channel makes sense for you right now.
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LinkedIn Ads aren't cheap. CPCs run 5-10x higher than Meta or Google. That's fine — if you're set up to make it work. Here's how to know:
1. You've got Product-Market Fit LinkedIn is not the place to test whether your product is sellable. You should already know your offer converts somewhere — outbound, referrals, organic. LinkedIn amplifies what's working. It won't fix what isn't.
2. You have (some) warm audience to work with Website visitors, email list, LinkedIn followers — even a small pool helps. Retargeting warm traffic gets you early wins and better data. Not a dealbreaker, but it shortens the path to results.
3. You're ready to commit for 2-3 months minimum People don't convert after seeing your ad once. Or twice. Research says B2B buyers need 10+ touchpoints. If you're looking for instant ROI, you'll pull the plug too early and call it a failure.
4. You have creative capacity (or a plan to get it) Set-and-forget doesn't work here. You'll need fresh ads every few weeks — new angles, new visuals, new hooks. If you can't produce that in-house, budget for outside help or don't start yet.
Check all four boxes? Good. Let's build your system.
First things first: LinkedIn Ads don't live in a vacuum.
Treat them like a solo act, and you'll burn budget. Plug them into your GTM stack, and they become the multiplier.
Here's how we think about it:
Most startups treat LinkedIn Ads as a standalone channel. Run some ads, hope for leads, wonder why CAC is through the roof. That's like buying a Ferrari and only driving it to the grocery store.
The real power? LinkedIn sits at the center of your go-to-market system — feeding and being fed by everything else.
CRM Systems (HubSpot, Salesforce, Attio) Your CRM isn't just for sales. Use it to retarget warm audiences, revive closed-lost opportunities, and build data-driven audience strategies. That "dead" pipeline? It's actually a goldmine for LinkedIn retargeting.