Written by Howie Chan

<aside>

👋🏽 Hello! Welcome to the Irresistible Idea playbook. In case this is the first time you’re meeting me, my name is Howie Chan & I’m a brand and influence strategist for the most innovative healthcare companies + ambitious experts looking to become people’s subconscious choice.

</aside>

📗 The Irresistible Idea Playbook:

• Step One: Start with Their Goal
• Step Two: Reveal the Hidden Problem
• Step Three: Introduce the Truth
• Step Four: Force the Shift
• Step Five: Present the Action

Application

🎯 Scenario:

You’re launching a premium advisory program for experienced consultants who feel stuck at the same revenue ceiling.

You’ve built the modules.

You’ve mapped the frameworks.

You’ve priced it at $8,000.

Now what?