Objective

Lear how to properly structure a Google Ads account to maximise your campaigns' ROI

Table of Contents

Related Resources

• Neil Patel - The Ultimate Guide To Google AdWords Campaign Management
• Wordstream - The Last Guide To Google Ad Account Structure you'll ever need
• Hubspot - The Ultimate Guide to Google Ads for 2019
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Last Updated

October 2020

<aside> 💡 This guide is meant to provide basic knowledge on a complex topic in the most concise manner. Never take anything as the gospel truth, read from multiple sources before acting.

</aside>

👋 Introduction

The building blocks of a Google Ads account are:

• The Campaign Level
• The Ad Group Level
• Keyword Selection
• Ad Copy
• Ad Extensions

📕 Glossary

<aside> 💡 Click on the ▶︎ symbol to deploy the paragraphs

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• AdRank

• Ad Extensions

• CTR

• CPC

• CPM

• CPV

• CPA

• CVR

• Display Network

• Keywords

• PPC

• Quality Score

📦 Campaign

Usage

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Description