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📈 Marketing:
Simple Formulas for Calculating Marketing Budgets
Podcast: Seth Godin's Secrets to understanding your audience
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The End of Efficiency
🧠Personal Growth:
Cultivating a Beginners Mind
In a marketing community that I am a part of there was a lively debate on how to calculate marketing budgets. Having grappled with this myself, I found the following two simple approaches shared by the CMOs of two large startups very helpful.