<aside> 👉 If you don't wanna miss future updates of GrowthBay Weekly, subscribe here: growthbay.ch/weekly


Today's topics include

📈 Marketing:

Simple Formulas for Calculating Marketing Budgets

Podcast: Seth Godin's Secrets to understanding your audience

📣 Market Trend:

The End of Efficiency

🧠 Personal Growth:

Cultivating a Beginners Mind

📈 Brand Marketing

Simple Formulas for Calculating Marketing Budgets


In a marketing community that I am a part of there was a lively debate on how to calculate marketing budgets. Having grappled with this myself, I found the following two simple approaches shared by the CMOs of two large startups very helpful.

The Percentage-Based Approach