<aside> ➡️

IP: The Founder’s Manifesto My Role: Social Media Manager, Airtel Business Team: Airtel Business, YourStory Media

</aside>

Overview

In 2024, Airtel Business partnered with YourStory Media to launch The Founder’s Manifesto – a powerful, high-impact digital-first campaign and podcast series that spotlighted the journeys of India’s most ambitious entrepreneurs. Designed to celebrate innovation and resilience, the initiative positioned Airtel as the technology backbone for India’s growing startup ecosystem. The initiative was crafted to resonate deeply with startup founders, CTOs, CIOs, and decision-makers who are shaping India’s digital future.

Each episode of The Founder’s Manifesto brought together:

• A startup founder building disruptive, scalable ventures
• The Founder & CEO of YourStory, as host and co-creator
• A senior Airtel Business leader sharing insights on technology, scalability, and digital transformation

As the Social Media Manager, I managed the digital execution and amplification for this marquee collaboration, ensuring that Airtel Business’ brand voice aligned seamlessly with the entrepreneurial spirit that Founders’ Manifesto aimed to celebrate and support.

Objectives

• Brand Positioning: Establish Airtel Business as the preferred tech enabler for startups and digital-native businesses.
• Community Engagement: Spark meaningful conversations around innovation, digital-first business models, and startup resilience. Additionally, reaching India’s next-gen founders, tech leaders, and VCs across platforms.
• Thought Leadership: Highlight the stories of founders building India’s future, powered by reliable, scalable tech infrastructure.
• Lead Generation: Funnel top-of-mind awareness into measurable interest in Airtel Business solutions — IoT, Cloud, Cybersecurity, and more.

Campaign Concept