64% Reply Rate

The "Shared Challenge" Outreach Format

Hi [First Name],

I noticed your work at [Company] addressing [specific aspect of their work].

Many [professionals in their position] I've spoken with are struggling with [specific pain point]. We've developed an approach that [brief value proposition].

Would you be open to exchanging ideas on this for 15 minutes next week?

[Your Name]

How To Use This Format Effectively:

1. Lead with a relevant challenge: The subject line should reference a specific issue they're likely facing
2. Show you've done homework: Mention something specific about their work
3. Normalize the problem: Frame the issue as common among their peers
4. Set clear expectations: Request a specific, brief time commitment
5. Position as mutual exchange: Ask to "exchange ideas" rather than "get feedback"
6. Keep total length under 60 words: Respect their time starting with your message

Examples:

For a Marketing Director:

Hi Rachel,

I noticed your team at Bright Solutions has been expanding your digital marketing mix.

Many marketing directors I've spoken with are struggling to accurately attribute conversions across multiple channels. We've developed a tracking framework that integrates with existing analytics without adding new tags.

Would you be open to exchanging ideas on this for 15 minutes next week?