<aside>

Here’s the full structure that top performers followed

(probably without realizing):

Across top performers, the structure looked like this every time:

🟡 Intro

→ “Hi {{firstName}}, hope your week’s going well.”

→ “Saw you’re in [industry] - had to reach out.”

🔹 Value Hook

→ “We help [ICP] reduce [pain point] without adding [resource].”

→ “You likely get pitched tools - we offer delivery instead.”

🏆 Social Proof

→ “Just helped [Client] 3x reply rates in 10 days.”

→ “Working with teams like [Well-known brand] and [Peer brand].”

✅ Soft CTA

→ “Worth exploring?”

→ “Want me to send over details?”

→ “Just reply if it’s of interest - no pressure.”

🧠 Best practice recap:

• Word Count: 150–180 words max
• Tone: Human, clear, no jargon
• Subject line: 5–7 words, relevance or outcome-based </aside>