By https://substack.com/@michaelmeneghini

🎯 Context

I am giving a keynote or podium presentation on:

“[Insert future-facing or high-stakes topic]”

The audience is experienced, informed, and operating inside a system under pressure.

🔍 Step 1: Industry Tension Analysis

Analyze a current negative or constraining trend affecting this industry.

Examples include (but are not limited to):

• Declining real income or margins
• Loss of control or autonomy
• Commoditization of expertise
• Regulation, automation, or consolidation

Where possible:

• Use data, historical trends, or credible pattern recognition
• Focus on pressures that feel structural, not temporary

📈 Step 2: Long-Term Opportunity Contrast

Contrast the constraint above with a clear long-term growth, demand, or opportunity trend showing that: