Note: We’ve found that this session works best if people add their ideas to the template before the meeting, then we talk about our ideas during the meeting.

What are our goals for launch week?

What metrics are we hoping to move?

How will we know if it’s a success?

Do we have specific targets for our metrics?

Are there any more “qualitative” measurements that would help us know if it’s a success?

What do we want to talk about during launch week?

What sort of content do we want to release?

Where do we want to put the content?

How do we want to release the content?