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Problem Statement

<aside> 💡 Evaluate the loyalty program (OYO wizard) flow of OYO, from the Home screen, Wizard plans to the checkout page and redesign the experience while identifying opportunities to make usability better for unmarried people under the age of 30 which will lead to an Increase Average order value and increase conversion.



Why did we select this problem statement?

After selecting the problem statement we understood the problem statement we brainstormed in a group what the problem statement meant and the user base also related it to the business.

Category of Problem Statement

This is an evaluative problem statement where we are trying to evaluate the existing flow of an app and trying to improvise for betterment along with impacting the business metric.

To keep ourselves on track we decided on our goals and stick with them till the end 💪