Hi, I'm Lambert, co-founder @ Karum.

I've been building companies for 10 years. To me, marketing has always been the most difficult part to nail down: essential to growth, but never enough time to get to it.

So I built Karum to fix that!

https://www.youtube.com/watch?v=FAbwVypx4vI&feature=youtu.be

We help B2B business owners reclaim more than 60 hours per month with AI agents that run marketing on autopilot across SEO & AI visibility, content, ads, research, and soon Reddit, email marketing, social media and websites.

Join for free and we'll send over some free credits to get started: karum.ai

And now back to the content you're here for

The B2B Founder's GEO & AI Visibility Playbook

Key Takeaways

• GEO strategies can boost content visibility in AI-generated responses by up to 40%, and AI-referred traffic converts 4.4× better than traditional organic search — making GEO one of the highest-ROI marketing disciplines available to B2B teams in 2026.
• Only 38% of AI citations come from top-10 organic search results. A strong Google ranking alone does not guarantee AI engine visibility.
• 56% of B2B buyers now begin their research with AI assistants before going to Google, and 67% use AI search tools as part of their purchase decision process.
• Each major AI platform (ChatGPT, Perplexity, Google AI Overviews) defines "trust" differently and requires a differentiated GEO approach.
• 67% of AI-driven traffic never appears in Google Analytics 4, creating a massive attribution blind spot.
• Entity optimization — schema markup, knowledge graphs, llms.txt, third-party corroboration — is the foundational prerequisite for consistent AI citation.