58% Reply Rate

The "Insight" Authority-Building LinkedIn Format

[First Name], I noticed [specific achievement or milestone] at [their company].

Having helped [relevant credentials with specific metrics] for [number] [industry leaders/clients], I've discovered that [unexpected insight about their industry/challenge].

Would you be interested in my one-page framework on how [specific relevant outcome] is achieved in today's market?

How To Use This Format Effectively:

1. Validate with specifics: Reference an actual achievement or milestone from their profile/company
2. Quantify your expertise: Include specific numbers and results you've achieved
3. Share a contrarian insight: Offer a perspective that challenges conventional wisdom
4. Offer value first: Propose sharing a framework before asking for anything
5. Keep total message under 60 words: Respect their time with brevity
6. Focus on outcomes: Emphasize results rather than methodologies

Examples:

For a Sales Leader:

David, I noticed your team exceeded Q1 targets despite the industry downturn.

Having helped increase conversion rates by 37% for 12 SaaS sales teams, I've discovered that traditional pipeline metrics actually mask the most critical growth levers.

Would you be interested in my one-page framework on how top performers are redefining qualification criteria in today's market?

For a Marketing Executive:

Jennifer, I noticed your recent brand refresh and expanded digital presence.

Having helped generate 3x ROI improvements for 20+ B2B marketing departments, I've discovered that most attribution models fundamentally misallocate budget to underperforming channels.