I did an audit for Obvi, a $40M/ARR brand, and it was so good…

They wanted to send us leads.

Yes, you read that right.

Here’s the full story on what we did and how it came to this point:

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It all started about a month ago after I wrote a thread breaking down how I’d scale them to $1M/month on TikTok — and more importantly, how I’d treat them like a real partner.

A few days later, one of the co-founders DM’d me.

They liked the ideas — but were hesitant.

They’d been burned before.

Turns out they lost over $200K trying to grow on TikTok.

Sending out products, running ads that didn’t convert, and hiring “top agencies.”

Naturally, I asked for details.

And what I found was exactly what I expected:

• They were working with jack-of-all-trades agencies — not TikTok specialists.
• And the content creators? Subpar.

So they asked if I’d be down to do an audit for them.

Of course, I said yes.

I teamed up with my partner and we dove deep.

And what we found was…

❌ A $49K ad spend with only $44K in return.