The Problem: Your video creation is a reactive, chaotic fire drill. A last-minute request comes in, you scramble to produce something, and it gets used once before being forgotten. This leads to burnout, inconsistent messaging, and wasted budget.
The Solution: This template is your operational system for turning chaos into a streamlined, strategic, and high-ROI video machine. Use it to plan ahead, align with business goals, and multiply the value of every single video you create.
A great video strategy doesn't exist in a silo; it amplifies your company's biggest initiatives. Use this high-level planner to align your video themes with your Go-to-Market (GTM) strategy for the year.
| Quarter | Go-to-Market (GTM) Theme | Key Product Launch / Event | "Hero" Video Asset for the Quarter |
|---|---|---|---|
| Q1 | "The Year of Efficiency" | New Automation Module Launch | The "State of Workflow Automation 2025" Webinar |
| Q2 | "Building Enterprise Trust" | SOC 2 Type II Certification Announcement | A "Behind the Firewall" Security & Compliance Deep-Dive Video |
| Q3 | |||
| Q4 |
This is your ground-level command center for tracking every video project from idea to publication. Use this view for your weekly marketing syncs to ensure nothing slips through the cracks.
| Video Concept | Owner | Content Pillar | Funnel Stage (TOFU/MOFU/BOFU) | Status (Idea > Scripting > Production > Review > Done) | Publish Date |
|---|---|---|---|---|---|
| Example: "New Automation Module Demo" | Sarah | Efficiency | MOFU | [Production] | Jan 15 |
| Example: "Customer Story: Acme Corp" | Ben | Customer Success | BOFU | [Scripting] | Feb 1 |
| Example: "Interview with Industry Analyst" | Maria | Thought Leadership | TOFU | [Idea] | Mar 10 |
Pro Tip: Batch your production. If you know you need three customer testimonial videos this quarter, schedule and film all the interviews in the same week. This drastically reduces setup time, cost, and creative fatigue.
This is the secret weapon of efficient, high-impact B2B video marketing. Never let a video be a "one-and-done" asset. For every major "Hero" video you produce, plan to atomize it into at least 5-7 pieces of micro-content.
| "Hero" Asset | Micro-Content #1: LinkedIn Post (60s Clip) | Micro-Content #2: Detailed Blog Post | Micro-Content #3: Sales Email Snippet | Micro-Content #4: Quote Graphics (3-5) | Micro-Content #5: Vertical Video (Reels/Shorts) |
|---|---|---|---|---|---|
| Webinar Recording | Pull the most controversial or insightful 60-second clip. Add captions and a compelling question in the post copy to drive comments and debate. | Transcribe the entire webinar, embed the full video, and break down key chapters with timestamps and summary text. Title it "The Ultimate Guide to [Topic]." | "Thought you'd find this clip from our recent webinar on [Topic] interesting. It speaks directly to your point about [Pain Point]. Worth a watch?" | Pull the most powerful stats or quotes from the speaker. Brand them visually and share them over a week to promote the full recording. | Create a 30-second vertical video of the speaker sharing one key takeaway. Add a bold headline and animated captions for mobile viewing. |
| Customer Case Study Video | Create a 30-second "teaser" focusing on the painful "before" state and the successful "after" result. Link to the full video on your website. | Write a detailed article about the customer's journey, using direct quotes and screenshots from the video. Embed the full video at the top. | "I wanted to share how a company similar to yours, [Customer Name], achieved [Specific Result]. Here’s their quick story in their own words." | Create graphics with the customer's headshot and their most impactful quote about the ROI they achieved (e.g., "Reduced manual work by 80%"). | Edit a vertical version highlighting the customer's most emotional or impactful soundbite. Use text overlays to emphasize the key result. |
| Founder Interview Video | Clip a 45-second segment where the founder shares the core company mission or a surprising insight about the industry. Frame it as thought leadership. | Write a post titled "5 Lessons Our Founder Learned Building [Company]." Embed different clips from the interview throughout the article. | "Our founder recently shared his thoughts on the future of [Industry], and it made me think of our conversation. Here's a quick clip I thought you'd appreciate." | Pull out the most inspiring or visionary quotes about the future of the industry. These build brand authority and are highly shareable. | Create a simple vertical video of the founder speaking directly to the camera (or looking off-camera) with a powerful quote as a text overlay. |
By implementing this system, you move from a content creator to a strategic operator. You create a predictable engine that fuels your marketing and sales teams with a consistent flow of high-quality, on-message video content.
Ready to fill your content calendar with videos that not only look great but drive real business results? The team at MyPromoVideos is ready to be your strategic production partner.