All the timings are on Czech Republic's time (CEST). We reserve the right to change the agenda in order to suit our speakers' needs or any unexpected circumstances.

3th September

10:00 – Introductions & Dave Trott's creative masterclass

10:45 – Remarks by Jindrich Faborsky, the Festival director

11:00 – Rob Estreitinho on liminality in Marketing

12:00 – A Q&A with Rob Estreitinho

12:20 – Lunch break


13:30 – Richard Shotton on Behavioral Psychology's case for Advertising in a Recession

14:15 – A Q&A with Richard Shotton

14:35 – A Q&A with Dave Trott

14:55 – Break (15min)

15:10 – Les Binet & Peter Field's Effectiveness in Context Recession

4th September

10:00 – Ana Milicevic's Future without Advertising

11:15 – Zoe Scaman's Lessons from the Entertainment Industry

12:10 – Lunch break