Want to know exactly how one client generated $83K in new business? Here's the step-by-step roadmap:
30-Day Campaign-to-Cash Pipeline
Week 1: Foundation (Days 1-7)
- Activity: 200 connection requests with multi-touch warming
- Targets: 50% acceptance rate = 100 new connections
- Revenue: $0 (network building phase)
Week 2: Value Introduction (Days 8-14)
- Activity: 100 value-first messages to new connections
- Targets: 40% response rate = 40 conversations
- Revenue: $0-5K (early adopters)
Week 3: Conversation Deepening (Days 15-21)
- Activity: 40 follow-ups + 20 calls booked and conducted
- Targets: 50% proposal rate = 10 proposals sent
- Revenue: $20-35K (first significant deals)
Week 4: Closing & Optimization (Days 22-30)
- Activity: Close proposals + launch new campaign
- Targets: 60% close rate = 6 new clients
- Revenue: $28-48K (proposal closings)
Total 30-Day Revenue: $48-83K
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