Content Gets Views. Webinars Get Clients.

Let’s stop pretending.

• LinkedIn content posting ≠ pipeline
• Reach ≠ intent
• Engagement ≠ buying signal

If content alone worked,

The most consistent posters would be the richest.

😬 They’re not.

LinkedIn content is great for:

• 👀 Visibility
• 👍 Engagement
• 💬 “Great post!” comments

It is not great for predictable clients.

That’s where webinars come in.

🧠 Why webinars work (simple logic)

If someone won’t give you 45 minutes of attention,

they won’t give you money.