Step 1: Scrape Niche Databases

Focus on Industry Podcasts

Example: Nathan Latka's podcast in the SaaS space. He invites SaaS founders who are even moderately successful (doing $1M+ revenue) to talk about how they grew, their revenue, and growth channels.

Why Podcasts Work:

• Establishes a reason for reaching out
• You can say:

"Hey I heard you on Nathan's podcast, how you doing? 
Just curious, have you thought of getting SOC 2?"

Step 2: Research & Segment with Clay's AI Agent

How Clay's AI Agent Works:

• You ask it to tell you if a particular customer has SOC 2
• It Googles them, goes on their website, sees if they have a SOC 2 badge
• Segment into two areas: customers with SOC 2 and customers without SOC 2

Step 3: Craft Your Messages

Connection Request Message:

"Saw your interview on podcast and wanted to reach out"

For Companies WITH SOC 2 (13.79% response rate):

"Hi [First Name], first of all I want to say I found the interview very inspiring. 

I was actually doing some research on your company and seems like you have 
SOC 2 certification. 

Just curious - did you end up using a compliance vendor like Vanta or something 
else?"

Why This Works:

• Just asking a question, not pitching anything
• They're more likely to reply because they feel like this is not an automated message