This playbook helps you launch your product the right way, whether you’re building an AI tool, SaaS, or mobile app.
It’s designed for founders who:
Once your core product is ready, this playbook walks you through a step-by-step distribution plan to attract your first 100+ users.
| Task | Status | Notes |
|---|---|---|
| MVP ready or in development | ⬜ | Core value working (not full product) |
| Landing page live | ⬜ | Built to validate interest |
| Analytics connected | ⬜ | Plausible / GA / Vercel |
| UTM links added | ⬜ | Helps track traffic by platform |
| Twitter/X thread drafted | ⬜ | Main storytelling post |
| Reddit/Community post ready | ⬜ | For feedback & visibility |
| Short demo or preview ready | ⬜ | Optional but helps credibility |
| Feedback form live | ⬜ | To collect real responses |
✅ = I can help you set this up
⬜ = You’ll complete these during launch week
What matters most before you promote anything:
If any of these are missing, start there — or I can help you build them in 2–3 weeks.
Answer these three before launch: