<aside> 🏆

A good insight shows you took the time to learn about the person you're messaging.

</aside>

When you mention their job title, work problems, or company needs, it shows you care.

People get too many robot-like messages every day.

Your small note about their work world helps you stand out and get more replies.

We’re all humans looking for genuine connections in our environment, whether in personal or professional life.

Here are a few examples of some of the best-performing one-line insights:

1. "I understand that {{service area}} can be complicated for businesses in {{industry}} sectors."

Why it works:

Shows you've researched their specific industry challenges rather than sending generic outreach. The industry-specific knowledge establishes credibility and relevance immediately.

https://youtu.be/GxRgWxQFduA

1. "Noticed you're handling {{specific function}}."

Why it works:

Demonstrates you've examined their LinkedIn profile and job responsibilities rather than mass-messaging. This personal observation feels conversational and shows genuine interest in their role.

https://youtu.be/8ECtMHazy-M

1. "{{Company-specific challenge}} is a major issue for {{industry}} right now."

Why it works:

Proves you understand current trends and challenges in their industry. Mentioning timely issues signals you're knowledgeable and up-to-date, not just recycling evergreen messaging.

https://youtu.be/AOIYXi11zF8

1. "Our team identified your profile as a prime candidate for working with us."

Why it works:

Suggests your outreach is selective and based on criteria their profile met, not mass messaging. It implies thoughtful qualification and creates curiosity about why they were specifically chosen.

https://youtu.be/-JIgzjwgLko

Remember, a successful outreach sequence is built on-

1. Research- Show you've done research on them specifically, with a brief mention of something relevant.

2. Insight- Provide a valuable insight related to their situation that demonstrates your expertise.

3. Question- Ask an easy-to-answer question that moves the conversation forward.