Project Overview

Product: Tensight

Type: Internal B2B analytics platform

Company: Tenovia

Role: Product Designer (UX + UI)

Tensight is an internal analytics tool used by marketing, operations, and e-commerce teams to monitor performance metrics, inventory health, and campaign effectiveness. The platform aggregates large volumes of data and is used daily for decision-making.

The redesign was initiated to improve clarity, usability, and decision speed within a data-heavy environment, without disrupting existing workflows.

Why This Project Was Needed

Before starting design exploration, a few concerns were already visible:

• Users relied heavily on the tool but often found it hard to scan quickly
• Important metrics were present, but not always easy to interpret
• The interface felt dense and visually overwhelming over time
• New users faced a steep learning curve

The goal was not to simplify the data itself, but to simplify how users interact with it.

Problem Framing

Initial Assumptions

Before any structured analysis, I assumed:

• Users wanted more data on a single screen