This reusable template is designed for personalized automated emails (e.g., abandoned cart, welcome series, post-purchase, re-engagement) in platforms like Klaviyo. It's structured for easy copying into your email builder, with placeholders for dynamic content, personalization, and AI-generated copy (e.g., from Claude).
Customize per flow/segment, and always preview on mobile/desktop. Use Klaviyo tokens like {{ person.first_name|default:'there' }} or {{ event.extra.product_name }} for personalization.
From Name: [Brand Name] Team
(Best practice: Use a friendly, human name like "[Brand] Wellness Team" or "Dr. [Expert] at [Brand]" to build trust. Avoid "no-reply" for better open rates.)
From Email: hello@[yourdomain].com
(Best practice: Use a real, monitored inbox. Include authentication (SPF/DKIM) for deliverability.)
Reply-To Email (optional): support@[yourdomain].com
Subject Line: [Primary Subject]
(Examples: "Sarah, your cycle support bundle is waiting ❤️" | "Still thinking about hormonal balance?")
A/B Test Subject Variants (recommended 2–4):
Preview Text (Preheader): [80–130 characters; hidden text that shows in inbox preview]
(Examples: "We saved your items just for you—no pressure, just here when you're ready." | "Plus a gentle reminder about why women like you love this blend.")
(Best practice: Make it complementary to the subject; avoid "View in browser" as the only text—use it to hook the reader.)
Email Body Layout (Top to Bottom)