(aka "I'm in Your Inbox for a Reason")
Stop blasting based on job title.
Start stacking timing triggers.
If there's no reason for your email today, don't send it today.
Top 5 Triggers:
- 🆕 New job title → “They’ve got 90 days to make a dent”
- 💰 Funding announcement → “Budget’s burning a hole”
- 💼 Hiring reps → “Outbound is scaling”
- 📣 New product/offer launch → “Time to get loud”
- 👀 Viewed site or downloaded resource → “They’re shopping”
Template
Hey [Name], noticed [trigger].
How are you currently going about [relevant challenge]?
We help teams [outcome] by [solution].
Might be worth a look?