(aka Emails That Don’t Smell Like Sales)

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Even good writers fall into the trap of “explaining.”

But if your reader has to decode your value, you’ve already lost.

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Example:

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❌ “We offer a warm-up tool.”

✅ “We help outbound teams send 500+ emails/day - without ending up in spam.”

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Template 1 - Do the Math

→ Trigger: “Saw you’re hiring 3 reps”
→ Problem: “Most teams lose 3+ weeks to manual inbox warm-up”
→ Cost: “That’s $5–10K in lost ramp time”
→ Outcome: “Our warm-up tool gets new inboxes safely sending 500+ emails/day in under 14 days”
→ CTA: “Worth a chat?”

Let the math do the heavy lifting.