(aka The “Here, I Did Your Homework” Play)

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Most reps ask for time.

Few show up with something worth reading.

Be the one who does.

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➨ Use When

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You’re reaching out to a niche ICP

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Template 1 - The Soft-Toss Value Email

Hey [Name], saw you [insert signal — e.g. “just hired 2 new SDRs” or “launched a new offer last week”].

We pulled together [asset] showing how [X companies] solved [specific issue] that usually comes up in this exact stage.

Want me to send it over?

Template 2 - Pure Value Drop

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Example:

“Here’s a [checklist / script / resource] that helped 3 teams book 30+ meetings last month.

Hope it helps.”

^ That’s it.

Send this instead of a Calendly link.

Then follow up with something soft like:

"Want the breakdown on how they used it?"

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