The meta-goal

Why are you doing this? Your meta-goal should be something bigger than a 12 week sprint: maybe it’s a big career or country move, an ambitious passion project, preparing for becoming a parent or going on a sabbatical. This is your main motivation that drives you.

By Week 12: describe your final results in one simple sentence. E.g., “my game will be ready for Steam page launch”.

Goals

Based on my real examples, so just delete them and write your own.

Goal 1: Comms — build the content engine (primary)

Goal 2: Our New Game — prototype to private demo (secondary)

Goal 3: Book — acknowledgements + launch prep (tertiary)

The plan by phase

Weeks 1–2 (Apr 20 – May 3): FOUNDATIONS

Project 1:

• Describe what you will be working on in the first two weeks.

Project 2:

Project 3:

Weeks 3–4 (May 4 – May 17): BUILD + BATCH

If Weeks 5–6 contain a crunch event, use this phase to batch everything ahead. You will not have the energy to create during crunch — batch now or publish silence later.

Project 1:

• BATCHING DEADLINE: draft all crunch-week and post-crunch content by end of Week 4.