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| Client Name | Teddy Shufu Lee |
|---|---|
| Client Objective | Produce aesthetically pleasing edits + That leave impact |
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| Target Audience | Business Coaches, Agencey Owners, Coaches, Entrepreneurs |
|---|---|
| Distribution Platforms | YouTube, Instagram, TikTok |
| Platform-Specific Requirements | None |
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| Aspect | Details |
|---|---|
| Visual Style | Cinematic, Simple, emphasis on design and typography |
| Color Scheme | none specific |
| Required Graphics | No Graphics |
| Desired Transitions | simple clean cuts |
| B roll folder | |
| Font | Monserrat Bold OR Helvetica Bold (With caps) |
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| Aspect | Details | Why |
|---|---|---|
| Video | https://www.instagram.com/reel/DJANoM_zsY7/?igsh=bGJka2NvaHZoc3Zk | Text positioning and text animation - more raw and authentic - simple and clean |
| Video | https://www.instagram.com/p/DI3UbXhyVlF/ | The story telling aspect of video editing + Colour grading, sfx and music choice |
| Video | https://www.instagram.com/reel/DAHoIn9SpRt/ | Typography and text placement and colour grading + Good use of b-roll and sfx |
| Video | https://www.instagram.com/reel/DFkNykWxPoe/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D | Use of b-roll, story telling, sfx and music - look how tension was built with the editing and how they made you feel a certain way with the editing |
LUT Design
https://drive.google.com/drive/folders/172nk6W5DQuivd4G5y8oQ-a1TFZObqH78