• People share status on whatsapp coz there is no algorithm there
• People share more via stories than long-term posts on instagram coz there is no algorithm there
• People don’t hit ‘like’ on most things they see. This is due to psychological cap on the number of likes we can give away in a day
• People hesitate to engage on LinkedIn posts since those show up in the feed of their other connections/network
• Whatsapp groups have different discussions & topics carried out at the same time - very randomly
• Only 10-15% of whatsapp group members regularly engage in the groups/communities
• People connect with other people via whatsapp groups/communities - with no context or background about the other person
• People use twitter DMs to connect personally. However, many people don’t have DMs open
• Algorithms create a fight for engagement so many people don’t bother sharing