Today, only 1% of founders backed by venture capital in the United States are Black. This is appalling and shows how the odds are stacked against Black technologists and entrepreneurs. The onus is on us in the tech community to start evening the odds.

In an effort to provide concrete, long-lasting support, we are coming together to make our software completely free to U.S.-based, early-stage startups led by Black founders.

How we want to help

The companies listed below are making it simple and free for Black founders to capture and act on customer data to accelerate their growth. The initial tools in this collection span what we call the Growth Stack—data collection, attribution, analytics, and customer engagement. The companies participating in this program offer strong, native integrations that are often implemented and used together by digital businesses. We also invite other technology companies to join us in this endeavor to broaden the capabilities offered.

Criteria for free access

U.S.-based companies led by one or more Black founders, that have raised less than $30M in venture capital, and have fewer than 150 employees are eligible for this program. We request that founders apply personally and share with us how else we can help them.

Our shared goal is to help you scale your business as rapidly and efficiently as possible. This program will be available for free to you in perpetuity as long as you continue to meet the criteria shared here.

Application process

We understand that not all founders will want to use each platform offered in this Growth Stack, so you can apply to access the individual products using the links provided below. As soon as you fill in the short forms, our respective teams will be in touch to get you started.

Other resources


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Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for systematic business growth. Amplitude supports over 40,000 products across companies including Microsoft, Adidas, Paypal, NBC, Atlassian, Shopify and Procter & Gamble.

Apply for access here and reach out to black-founders@amplitude.com for support.

Participants in this program will receive free access to Amplitude's Growth Plan and up to 50 million tracked events/month.

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