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Target: Companies running - or not running - specific technologies (e.g., HubSpot, Shopify, Stripe)

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❓ Why it works:

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A prospect’s tech stack reveals current pain points and budget priorities.

If they just installed a tool you integrate with…

Or still run an outdated platform:

You can craft laser‑focused pitches that feel relevant, not random.

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🛠 Tool Stack:

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• BuiltWith – detect live tech on a company’s site
• Clay – import domains, call BuiltWith API, enrich contacts
• Apollo – fetch verified emails & job titles
• Icypeas – backup email finder
• Smartlead / Instantly / Lemlist – send outreach </aside>

👇 What to do:

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1. Seed your domain list • Export companies from Sales Nav, Crunchbase, or your CRM.

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2. Detect tech in Clay • Use the BuiltWith enrichment block → pull CMS, marketing, payment, analytics tools. • Filter: “Uses Shopify” OR “Does NOT use HubSpot”.

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3. Layer contact data • Add Apollo enrichment for decision‑maker emails. • Fallback to Icypeas if Apollo misses.

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4. Push to sequencer • Segment by tech status (e.g., "No HubSpot") • Personalize copy: “Noticed you’re still on WordPress… saw similar brands add 32% conversion after migrating.”

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