Our team is organized around the concept of Chapters and Squads.


Chapters represent a group of people that possess a specific skill set and are driven to excel in the function of their choice. Growth, Product & Tech are three chapters with their sub-chapters given below.

Sub Chapters


A squad is a cross-functional team focused on solving specific challenges. Squads allow us to source skills from chapters and sub-chapters that are equipped to solve the challenge at hand while staying focused and flexible.

Some squads may be running for a long period of time. Other squads may only exist for the duration of the project.

For example, a squad may comprise Product Design, No-Code, and Acquisition chapters, to ensure it has the capability to build, launch, and validate an MVP at pace.