Team Members: Bernice Lee - NTU/Biz,
Adeline Nissi John - NTU/IEM,
Alva Mridha - NTU/IEM,
Agnes Toh Li Wei - NTU/BACF
Founders in the marketing industry struggle to make confident business decisions due to their ideas being scattered across platforms during research, which makes it difficult to effectively compare ideas and select the right business model.
As they save inspiration across various social media, they are exposed to numerous business structure examples, such as branding studios, content agencies, and hybrid models, that often overlap or contradict one another. Without a centralized way to view these ideas, founders struggle to meaningfully compare options, assess feasibility, and evaluate concepts aligned with their skills, resources, and goals.
They are forced to manually cross-compare scattered ideas, repeatedly revisit saved posts, and rely on memory rather than an at-a-glance, centralized comparison. As a result, viable concepts become harder to identify, slowing progress and undermining confidence - reinforcing the core challenge of making informed and confident business model decisions.
Additional write-up and Prototype Video explanation can be found here: https://drive.google.com/drive/folders/1mU-EELxpFWPGtJ3GQdP4ElGyfs5ZsPej?usp=sharing