Erin Puglisi, M.S. | MK 201 Principles of Marketing | Sacred Heart University
Interactive lessons, AI-narrated presentations, scaffolded learning tools, and original classroom activities built for undergraduate marketing students. Every artifact on this page was designed and built during the semester it was taught.
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Labubu + Pop Mart: Psychology of Demand | Narrated Interactive Lesson
- 29-slide narrated presentation covering value creation, customer equity, and sustainable revenue using the Pop Mart / Labubu case study. Built with Manus.AI after a failed attempt at manually narrating a Canva deck.
- Includes embedded quizzes, interactive elements, and student-paced narration. Students can pause, rewind, and work through the material at their own speed.
- Built for a snow day. Became the format template for every interactive lesson after.
https://labubupres-usov2cbn.manus.space/
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Super Bowl LX Advertising Post-Mortem | Interactive Multi-Module Lesson
- 9 modules covering signaling theory, comparative advertising, nostalgia strategy, chaotic marketing, consumer involvement levels, and AI-generated ad failures. Each ad gets an STP breakdown, academic insight, and risk analysis.
- Embedded YouTube videos for every ad discussed. Includes a CMO's Dilemma class activity where students defend budget allocation decisions using the lesson's frameworks.
- Academic references from Stanford, Kellogg, Kantar, Journal of Business Research, Journal of Advertising Research, and others. Built during the Spring 2026 semester.
https://sbmarketing-cyvzaul7.manus.space/
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Marketing Plan Guide | Interactive Syllabus Alternative
- Students reported the traditional Word document syllabus was overwhelming. This interactive version breaks the semester-long marketing plan project into six submissions with clear expectations at each stage.
- Designed based on direct student feedback from the previous semester.
https://mk201guide-82mwn2pu.manus.space
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MK 201 Strategy Lab | Show → So → Do Framework
- A browser-based tool where students build Fact → Meaning → Decision cards from their research. They pick a category (Customer, Category, Competitors, Pricing, Channels, Trend), enter a cited fact, write the strategic implication, and make a concrete recommendation.
- Includes coaching prompts, a recommendation formula template, worked examples using real client scenarios, and metacognitive checkpoints before saving.
https://mk201strat-96tnjexx.manus.space/
- Notion Lesson Plan
- Pre Lesson PowerPoint
- Tabs: Build (create cards), Learn (the recommendation formula and semester roadmap), Quiz, Examples (three worked examples), and Saved (student's completed cards).
MK_201_From_Research_to_Recommendation (1) - Repaired.pptx
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Faculty Workshop Artifact | The Power of Storytelling
Interactive microsite I produced for a faculty workshop led by Michael Kokozos, Ph.D. (Associate Director of Teaching & Learning, UPenn). I built the digital companion and interactive materials.
https://storyworkshop-cm2qkf6t.manus.space
The_Power_of_Storytelling_Digital_Workshop_Companion.pdf
Storytelling_ A Practice of Critical Love (1).docx
Storytelling_ A Practice of Critical Love.docx
Storytelling Pedagogy.pdf
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MK201_Website_Feature_Summary.pdf
https://notebooklm-g6vunn2z.manus.space/
https://pumpkin-egcvxd.manus.space/
AI Tool Security Guide — MK-674-A