Name

Tatiana

Role

Primary Buyer, Key Decision Maker

Demographics

Age: 38

Location: Amsterdam, Netherlands

Education: Master in Computer Science, add-on degree in management

Job: Head of Technology

Bio

Tatiana is the Head of Technology at Flowers4You. She joined the company a year ago, coming from a tech start-up revolutionizing the industry of supermarkets and food retail in the US. As she's convinced of Flowers4You's market potential and her skills are crucial to realize the growth and footprint Flowers4You is aiming at, Tatiana has taken an ownership share in Flowers4You. It's also "her baby" now.

At Flowers4You, Tatiana is responsible for everything that has to do with technological and digital business enablers. That goes from eCommerce tech stacks all the way down to general IT infrastructure. However, with eCommerce being the heart and soul of Flowers4You's business, her focus lies clearly on optimizing the eCommerce technology stack for maximum business success, providing the technological foundations that are necessary to realize Flowers4You's strategic goals and maximize business growth. All her decisions are rooted in the company's strategic growth drivers and success metrics. She sees technology as the key enabler for business success.

With her background in both Computer Science and Business Management, Tatiana has the perfect profile to drive IT and development departments that focus on business-relevant activities and contributing directly and indirectly to the overall business success. One of her first orders of business, after she joined Flowers4You, was redefining the way projects were described and managed, making sure they got a clear link to Flowers4You's overall business goals. Projects that can't show how they contribute to the company's success, are no longer an option, thus re-focusing the entire organization on the key reason for being: Flowers4You's business growth.

Because her role is both business-focused and tech-driven, her key tier-1 metrics for success are:

Her tier-2 metrics, serving as indicators of the success or failure of her decisions are: