Social media strategy, content ideation, copywriting, art direction, client collaboration

Project Overview:

Tasty Indian Bistro is a modern Indian restaurant known for bold flavours and aesthetic plating — and I helped them reflect that online. As the social strategist at Bowerhouse Agency, I led content planning, wrote social copy, and helped shape their digital presence across Instagram and Facebook.

What I Did:

• Planned monthly content calendars for Instagram, including Reels, static posts, giveaways, and stories
• Conceptualized Reels ideas with trend awareness and a content-first mindset
• Wrote captions that aligned with their bold-but-elevated tone
• Collaborated with the design team on branded posts to keep visuals clean, scrollable, and Tasty
• Monitored content performance and adjusted strategy accordingly

🎥 Reels Strategy

I developed short-form video concepts to highlight Tasty’s products and in-house experiences, including promotional content for their retail sauce line. My role involved pitching ideas with a strong hook, audio, outlining visual direction, and briefing the production team to ensure the final content aligned with brand tone and platform trends.

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✍🏽 Captions and Copywriting

I wrote captions that brought the brand’s personality to life, especially during key moments like national holidays, product launches, and limited-time promos. I ensured to always keep the tone clever, on brand, and full of flavour and aimed to grab attention and drive engagement.