Tags: B2C, iOS, Enhancement | Concept Work

Designing iOS Live Activity to reduce customer anxiety and support inquiries for the app’s 4,384 daily tasks.

Project: ****View Figma File (Godzilla)

Core Information

• Project Impact: 1.2-2.2MM+ Users, 200K+ Taskers
• Industry: Freelance Labor, Online Marketplace
• Role: Individual Contributor
• Jump to Deliverables

Backstory

Taskrabbit is a two-sided marketplace platform founded in 2008 where you can find skilled and trusted local “Taskers” for everything from furniture assembly and mounting to moving and cleaning. Taskrabbit has around 60,000 taskers and is available on iPhones and Androids.

The $3.7B Market Opportunity

In the $3.71B on-demand services market, TaskRabbit was missing a critical feature that competitors like Uber and Lyft had made standard: real-time location tracking. With 4,384 daily tasks creating thousands of "Where is my Tasker?" moments, customer anxiety was driving unnecessary support inquiries and impacting satisfaction scores.

The Probably Business Reality:

• 1.2M+ users experiencing uncertainty during task waiting periods
• 89% of iPhone users running iOS 16+ (Live Activities compatible)