Strategy #1: The Broad Network Approach (Peter's Method)

When to use: Market research, new territory expansion, building industry awareness

Target Roles:

• Distributors & wholesalers
• Retail managers & buyers
• Shop workers & sales staff
• Industry influencers & content creators
• Manufacturers & suppliers
• Trade association members

LinkedIn Search Template:

**Keywords**: "skincare Indonesia" OR "beauty Indonesia" OR "cosmetics Indonesia"
**Industry**: Consumer Goods, Retail, Manufacturing, Marketing & Advertising
**Location**: Indonesia
**Company** Size: Any

💡Pro Tips:

✅ Cast a wide net initially - you're learning, not selling ✅ Include various seniority levels (junior staff often have valuable insights) ✅ Don't exclude small companies - they're often more responsive ✅ Target trade groups and associations for broader reach

Strategy #2: The Laser-Focused Approach (Alex's Method)

When to use: Selling to specific decision-makers, defined target market

Target Roles:

• Directors of E-Learning
• VP Learning & Development
• Chief Learning Officers