To add a tag to your funnel, you must create it from https://app.frog.tech/settings/tags.
Here, click on "Create a new tag" and fill the field.


Examples of funnel tags : "cold audience", "make money", "high ticket", "affiliate funnel", "cash machine", etc.
Now that you have a few of them, you can change their colors by clicking on them.

As far as I am concerned, I am going to leave "cold traffic" in blue and put "tripwire" in gray and "natural health" in green.
When your modifications on your tag are done, click on "Save".
You can delete a tag by clicking on "Delete".
Now, go back to "Funnels" ⇒ your funnel ⇒ "Settings" and appreciate your newly created tags.