1. What this book is and isn’t (and how to use it)
2. My marketing awakening (The big bangs + my realization + forces)
3. What is marketing?
4. The (contrarian) way
5. The marketer of the future (T-Shaped/Generalist marketers)
6. Temptations in the desert
7. Marketing Beatitudes
8. {Potentially all Beatitudes listed here}
9. The road will be lonely