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Prepared by: Pratham Shaw

Date: April 1, 2025

Event: TOKEN2049 Dubai, April 30 - May 1, 2025

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Scenario

TOKEN2049 is the biggest crypto conference in the world, drawing industry leaders, innovators,

and enthusiasts to its premier events in Dubai and Singapore. For the upcoming conference in

Dubai, your task is to craft a marketing campaign whereby TOKEN2049 can showcase one of

the latest crypto trends, while elevating the speaker lineup and reinforcing its position as the

biggest event in the Web3 industry.

Hottest Meta Trend

Tokenization of Real-World Assets (RWA)

According to data from DefiLlama, the scale of tokenized real world assets has surpassed $10 billion.

Why Is It The Most Impactful?

Why RWA Over Other Trends?

Why Now?

Keynote Speaker: Larry Fink, CEO of BlackRock

Why Larry Fink?

Quick Campaign Strategy Overview

Twitter

Email Announcement

LinkedIn Long-Form Article