1 BILLION MONTHLY ACTIVE USERS GLOBALLY

Posting Schedule

• Upload once a day (quality>quantity)

Content Pillars

• Inspiring
• Educational
• Promoting
• Entertaining
• Relatable

Content Types

• Mix between shorter to longer videos

Content Ideas

• Behind the scenes
• Vlogs
• Hauls
• Tutorials
• Hopping on trends
• Cool transitions
• Showcasing products
• Memes

Engagement

• Reply to comments on a regular basis
• Engage with other influencers/tiktokers

Sharing content that's interesting to the audience is the most important part of TikTok strategy. The content should include at least one of the pillars which are entertaining, inspiring, educational or promoting. People's attention span is verly low so having a good hook that can catch their attention is also essential. Ensuring that the video has good qualit and sparks some kind of emotion is something to keep in mind when creating a content. Hopping on trends, joining challenges, using the stitching or dueting modes, including the right hashtags and being consistent are the key factors to grow on TikTok. It's important to interact with the audience and show authenticity. Analyzing coompetitors and getting inspiration from other accounts is also possible.