There's a lot of info available in the Ultimate Music Marketing Kit and I plan to add more as time goes on. I've done my best to organize it in a clear, concise way. But like any tool, how you use it depends on what you're trying to accomplish.
The Ultimate Music Marketing Kit is divided into four main sections:
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/59bf5a0d-6290-426d-9075-a10dccbcfb6d/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/59bf5a0d-6290-426d-9075-a10dccbcfb6d/information.png" width="40px" /> If you're looking to start at the beginning and want some initial information about general marketing best practices, start at the top of the kit to understand how music marketers use reach, acquisition, engagement, and monetization to drive potential listeners down the fan funnel.