1. The "Ask, Don't Sell" Formula

Why It Works

When you ask for feedback instead of pushing for a sale, you trigger a natural desire to help. We've proven this across multiple industries.

One Message That Worked:


Hi {first name},

Notice you're in the consumer credit space. Could I get your brief feedback on a project we're working on to make Consumer Credit decisions easy and more loan approvals possible?

I'd love to connect and have a quick conversation.

Follow-up That Converted:


Lending experts tell us there are still major challenges with {specific industry problem}.

To help solve this, we've created a new REST API with {key features}. If we can validate our theory, we plan to partner with lenders and fintechs like your company to create a far more inclusive credit ecosystem.

Quick demo or I can send a brief slide deck?

https://www.youtube.com/watch?v=HiYZ5uxfCO8

2. The Investment Effect

Real Example: Executive Coaching Campaign

High-Converting Sequence:

  1. Connection Request:

"Plans are useless but planning is indispensable" - D. Eisenhower

I share strategies to help senior leaders plan and progress their careers in the next 5-10 years. Feel free to check my profile for a potential connection.
  1. First Message:

Hi {first name},

I work with a number of senior leaders as a career coach, and they often tell me that they don't know where to start when it comes to mapping their career to date and creating a vision for the future.

They're sometimes frustrated when they're passed over for a promotion and don't know why.

I'm just curious - do you have a career plan mapping the next 5-10 years?
  1. Social Proof Follow-up:

The only reason I asked that question is that our team identified your profile as a prime candidate for working with us.

We've worked with senior leaders from companies like Google, Facebook, BT, Credit Suisse, Sony, Hitachi, Virgin Atlantic, JP Morgan...

Would you have 30 minutes for a free discovery call? Please let me know either way.

Results: