TenderBites

About

Tender Bites is a Quick Service Restaurant (QSR) and meat retail venture of the SAARAS Group. The brand brings farm-fresh, hygienic, and customizable chicken directly to consumers. We offer a wide selection of raw, marinated, and ready-to-cook chicken cuts, along with fast food items featuring both local and global flavors. With our commitment to quality, convenience, and community, we aim to transform fresh meat retail in tier-2 and tier-3 cities, beginning with Balangir and Patnagarh.

Links:

Website: https://tenderbits.in/

Instagram : https://www.instagram.com/tenderbites_01/?igsh=NXI0N244bWF2aXE2

Logos and Images

Old Instagram Link:

Tender Bites (@tenderbites_01) • Instagram photo

Challenges Before Collaboration

Prior to partnering with UnderGrads Media, Tender Bites encountered several challenges:

Limited brand identity and no customer platform
Missing content strategy and brand design elements
Disorganized social media and poor local community engagement
Incomplete operational systems for hiring, menus, and customer feedback
Gap in understanding QSR operations for smaller urban markets

Partnership with UnderGrads Media

Tender Bites has grown from concept to reality through its partnership with UnderGrads Media, the official marketing and technical partner of SAARAS Group. The agency's comprehensive involvement spans everything from initial branding—including naming and logo design—to complete brand development and digital implementation.