Link to Prototype: TBM – https://www.figma.com/proto/e8AArOngwcoWH8eTVs74Rk/TBM-Landing-Page?page-id=0%3A1&node-id=1-2&scaling=scale-down-width&content-scaling=fixed&t=N9OZdtdKc19VJm2L-1

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Overview

The TBM Landing Page serves as a bold, impactful introduction to the TBM brand, presenting its services through a clean, confident layout with a premium aesthetic. The design prioritizes clarity, visual hierarchy, and consistent branding.

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Objectives

• Create a visually striking, modern landing page • Convey the brand's identity within seconds of user interaction • Drive engagement through clear CTAs and minimal distractions

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Design Breakdown

1. Hero Section • Typography: Bold, high-contrast headline that commands attention • CTA Placement: Strategic positioning to maximize conversions and reduce bounce rate • Background Aesthetic: Carefully balanced contrast to highlight key messages
2. Branding Elements • Minimal Color Scheme: Elegant black & white palette for sophistication • Font Selection: Modern, professional typefaces that reflect brand personality • Logo Placement: Strategic top-left positioning for optimal brand recall
3. Page Flow • Linear Scroll Experience: Intuitive navigation from headline to CTA • Visual Hierarchy: Clear heading structure guides users effortlessly • Whitespace Usage: Balanced spacing enhances readability and premium feel

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Design Decisions

• Visual Focus: "Less is more" approach keeps attention on core messages • Strategic CTAs: Optimized button design and placement for maximum impact • User-Friendly Design: Clean, accessible layout with clear typography

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Challenges Faced • Balancing minimalism with essential information • Creating a complete experience with minimal content • Maintaining design integrity across all screen sizes