Photos for Website: https://drive.google.com/drive/folders/10SFgMb_ORS4zqs1fADOKlxxrjNuqtuTO?usp=sharing
🌿 About Tantashala
Tantashala isn’t just a fashion label—it’s a celebration of India’s timeless handloom heritage. Rooted deeply in the cultural soil of Bargarh and Sundargarh, Odisha, Tantashala weaves stories into every thread. Our collections of handwoven Sambalpuri sarees, versatile kurtas, easy dresses, and artisan bags are thoughtfully crafted for the modern soul who values tradition.
Each piece showcases not only the craftsmanship of skilled weavers but also a deeper emotion—one that reflects tradition, pride, and a sustainable lifestyle.
💛 Every thread tells a story. Every weave is a voice of a culture.
Website: https://tantashala.com/
LOGOS and IMAGES
🚧 Challenges Faced Before the Collaboration
Before collaborating with UG Media, Tantashala was facing several challenges:
- Low Online Visibility: Despite the uniqueness of the products, awareness was limited to a local customer base.
- Lack of Digital Marketing Strategy: Social media presence was inconsistent, leading to poor customer engagement and fewer inquiries.
- Brand Storytelling Gap: The brand’s emotional connect and legacy were not effectively communicated.
- Scaling Concerns: Difficulty in reaching a wider national audience and converting followers into loyal customers.
🤝 Collaboration with UG Media
With a goal to amplify its brand reach and enhance online engagement, Tantashala partnered with UG Media, a digital marketing and branding agency specializing in growth-driven strategies for culturally rooted brands.
🛠 Services UG Media Offered to Tantashala
- Brand Positioning Strategy
- Refined brand voice and messaging to reflect authenticity and elegance.
- Introduced taglines like “Wear Your Story” and “Handloom With Heart.”
- Social Media Marketing
- Created a cohesive content calendar.
- Designed visually rich posts highlighting the artisans, fabrics, and customer stories.
- Ran targeted ad campaigns focused on fashion-conscious users and cultural buyers.
- Content Creation & Storytelling
- Produced engaging short-form content and reels.
- Documented behind-the-scenes footage of weaving, dyeing, and artisan life.