<aside> 📊
Market Size 2024 - 1,92,476 CR
</aside>
<aside> 📊
TAM : 40% of 1,92,476 CR = 76,990 Cr
Married Segment occupy 40% of the TAM
</aside>
<aside> 📊
SAM : TAM (76,990 Cr) × 35% × 40% = 10,778.6 Cr
Furlenco operates in 21 cities, covering 35% of India's urban population and targets the middle- to upper-middle-class segment (40% of the market).
</aside>
<aside> 📊
SOM : SAM (10,778.6 Cr) × 3% = 323.6 Cr
Furlenco might capture 3% of SAM in this segment. The competitive market and Furlenco's newer entry in the buy segment justify a modest 3% SOM.
</aside>
<aside> 📊
Market Size 2024 - 1,92,476 CR
</aside>
<aside> 📊
TAM : 25% of 1,92,476 CR = 48,119 Cr
Bachelors occupy 25% of the TAM
</aside>
<aside> 📊
SAM : TAM (48,119 Cr) × 35% × 40% = 6737**.65 Cr**
Furlenco operates in 21 cities, covering 35% of India's urban population and targets the middle- to upper-middle-class segment (40% of the market).
</aside>
<aside> 📊
SOM : SAM (6737.65 Cr) × 3% = 202.1 Cr
Furlenco might capture 3% of SAM in this segment. The competitive market and Furlenco's newer entry in the buy segment justify a modest 3% SOM.
</aside>
<aside> 📊
Market Size 2024 - 33,000 CR
</aside>
<aside> 📊
TAM : 15% of 33,000 = 4,950 Cr
Newly married couples account for 15% of second-hand furniture purchases
</aside>
<aside> 📊
SAM : 35% x 40% of TAM (33,000 Cr) = 693 Cr
</aside>
<aside> 📊
SOM : 10% of SAM (693 Cr) = 69.3 Cr
</aside>
<aside> 📊
Market Size 2024 - 33,000 CR
</aside>
<aside> 📊
TAM : 20% of 33,000 = 6,600 Cr
Young professionals or Bachelors account for 15% of second-hand furniture purchases
</aside>
<aside> 📊
SAM : 35% x 40% of 6,600 = 924 Cr
</aside>
<aside> 📊
SOM : 10% of SAM (924 Cr) = 92.4 Cr
</aside>
<aside> 📊
Market Size 2024 - 22**,000 CR**
</aside>
<aside> 📊
TAM : 20% of 22,000 Cr = 4,400 Cr
</aside>
<aside> 📊
SAM : 35% x 40% of 4,400 Cr = 616 Cr
</aside>
<aside> 📊
SOM : 20% 616 Cr = 123.2 Cr
</aside>
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</aside>
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