Provide education and mechanisms to enable people to more easily recognise and call out bias and unhelpful/unacceptable behaviour.


A recent Deloitte study found that 92% of workers claim to have witnessed bias or prejudice in the workplace.

According to this 2019 CIPD report, 'progress on D&I requires managers throughout the organisation to be held to account, both through the KPIs they are measured against and through unhelpful and unacceptable behaviour being called out'.

Google has conducted research which shows that education, action, and a platform to call out unconscious bias are a powerful combination to inform unbiasing strategies.