Tomer Sharon, Don't Listen to Users, Sample Their Experience!

Tomer Sharon, Don't Listen to Users, Sample Their Experience!, LSC15

Tomer's research of questions product people ask themselves about their audience

• Tomer Sharon did research and discovered there's a strong need for PM's and startup founders to get answers to the questions they ask themselves about users, but there isn't a strong want to get answers other than the one's they're getting on their own

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fbade548-2ee7-4dad-9f4c-4f0961f78a17/Untitled

• They were asking themselves the right questions, the answers however, were wrong.
• Tomer asked the participants to organise thw questions into logical groups. They formed 8 groups.
• Tomer summarised each group into one question

The danger of focusing on user "wants"

• A lot of great people with good intentions, confuse needs and wants
• He gets responses about what people want
• he got some things which looked interesting and if you were in his position, you might have acted on these

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/cdab493d-378e-4319-a946-b1e1e824c2ff/Untitled